The ‘DMM – Digital Marketing Manuscript’ Shows You What To Do When Starting Your Digital Marketing Agency.
You Can Get Clients And Deliver Results While Building A Business That’s Consistent, Here’s How:
What Video Courses Are Included In The DMM?
Clarity & Understanding: 9 VIDEO COURSES
What Type of Business Are You In?
What Type Of Agency Are You? In-house or Outsource?
Agency Tools and Resources
The “Load The Cannon” Phase
Friends, Partners and Allies
Being Successful, Your Strengths and Weaknesses
Positioning: 7 VIDEO COURSES
What is positioning and why does it matter?
How to position yourself for success
Authority Hijacking and How To Do It The Right Way
Market Your Results, The Hard Flex Vs The Soft Flex
PR – Expand The Category, Advertise To Retain The Marketshare
What’s Your One Thing?
How To Gain Expert Positioning?
Products and Services: 12 VIDEO COURSES
Different Services of Different Agencies
Recurring Vs Transactional
How To Get Who To Work On What
Think With Profit First
How To Set Up Your Bank Account
The Project Manager
The Right Clients Vs The Wrong Clients
How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
Your Product or Service Limits
Expansion Vs Contraction
Conditions – Your Guide To Being Stress Free
Rule 1. No Refunds
Sales and Lead GENERATION: 39 VIDEO COURSES
Attitude – Where it all starts
Conviction – How You’ll Persuade Others On Anything
Duplicating Yourself With Salespeople
Outflow = inflow
Gamification – Using Leaderboards
Know your packages
How To Sell Google PPC
How To Sell Facebook Ads
How To Sell Social Media Management
Selling the Mega Package
How To Sell Retargeting
How To Sell Funnel Creation
How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
How To Sell PR Services – Public Relations
How To Sell Landing Pages And The Rule Of Not Selling Websites
How To Sell Your Teams Abilities
How To Sell Speaking Gigs
Handling Objections Intro
too much money
not enough value
not enough time
What is my ROI going to be?
need to talk to my business partner
Not the decision maker
using someone else
I’m good right now
just hired someone else to do it
Using Video Follow Up
The Average Close Happens Between The 5th-12th Follow Up Attempt
Creating A Reward System For Yourself
Dealing With Rejection
Phone Sales Vs Internet Sales
Contextual Selling – Deep Vs Wide
CPR – Clear Process To Revenue
VAK – Visual, Auditory, Kinesthetic
Pricing – Getting Your Prices Right
OperationS: 8 VIDEO COURSES
New Client Flow – How To Handle New Clients With This Process
Systems Save Lives
Accountability – How To Keep Your People Accountable
Expectations And Success
Knowing Your Client Limit
Unemotionally Running Your Business
Know When To Bring In Help
HOW TO DELIVER: 7 VIDEO COURSES
Speed To Result
What Positions Are Needed For Delivery?
Production Vs Execution
Over Delivery – A Satisfied Customer is one step away from being unsatisfied
Leadership vs micro managing
The Delivery Process
Communicate The Process – How To Retain Clients Longer
Team Building & OUTSOURCING 15 VIDEO COURSES
The Perfect Team – Who You’re Going To Need
When To Bring In New Team Members
How To Know You Have The Right People – IQ, EQ and The Aptitude Test
How To Track Stats on your team
How to fire people
How to interview and hire
How to structure payroll
W2 vs 1099 – Do They Need Benefits?
Keep Your Team Motivated
How Long Should Their Tasks Take?
When Is A Team Right For You?
Salary, Hourly, Or Commission?
Should You Be Transparent With Your Team?
How To Train Your People
Advanced Tips & BONUS CONTENT: 8 video courses
Agency Marketing Tricks – How Get Business And Attention Fast
Advanced Negotiation Strategy
30% Like Apple
90/10 Write Off System
Go To Events – Lead Generation
Lifestyle Tips – Build Your Business For You
90 Minute Mastermind Speech for 10k Mastermind